Its had been bothering me for sometime that while Vista Ultimate should be a good deal and should offer some exciting things for us end users with its Ultimate Extras, the last twelve months has not been a rich an exciting time for Vista Ultimate users.
But how to solve this problem? Lets face it, Ultimate Extras are largely a no win deal for Microsoft right now. From their perspective, they have to assign a task to some programmers, (having come up with a idea or task in the first place – creative has a price), then have them write the code, then pass it along to a QA groups, who test it, probably beta the darn thing, and then put it into the distribution system that is Ultimate Extras. Did anyone at Microsoft think about this before they promised the world Vista Ultimate Extras? There is no obvious long term business model that supports this kind of investment from Microsoft, (Please, please let me know if I am wrong about this). Or is there?
I think there is, I just got done playing with Muvee Reveal and I was stunned at how cool a video editing / photo montage thing this little program is. I also noticed that you can add additional “styles” to the base package for a small fee per “style”. Well gosh darn, this Muvee things UI looks very Vista like, and wait a minute there is an extended on going business model here for purchasing add-on’s and perhaps upgrades to the base package.
Bingo blamo – why does Microsoft not purchase some of these smaller companies with stunning little apps and give them away, yes give them away as Vista Ultimate Extras. Microsoft could then extend Windows Marketplace to sell add-on’s to the base package.
Need another another argument for doing this? Vista Ultimate or any version of Vista for that matter does not appear to be as neat and feature complete as the cool kid on the block OS X Leopard. Windows users are always hearing about how cool it is to edit music in GarageBand, or make cool videos in whatever Mac people make cool videos in, but the point here is that Microsoft could make Vista Ultimate in a potential consumer cost justifiable version by adding some real functionality that have production / acquisition cost off-set by the on-going purchase of additional “styles”, “Loops”, etc…
And yes, I do have a pick for the GarageBand competitor for Windows Vista Ultimate Extras, for that one I would go with Mixcraft 4 from Acoustica.
Thoughts?
-Keith